In what ways can businesses leverage social media platforms to gather and analyze customer feedback, and how can this data be used to enhance their decision-making processes and overall customer experience strategy?

Businesses can leverage social media platforms to gather customer feedback by monitoring comments, reviews, and messages from customers. They can use social listening tools to track conversations about their brand and products. This data can be analyzed to identify trends, preferences, and areas for improvement. By incorporating customer feedback into their decision-making processes, businesses can make more informed choices that align with customer needs and expectations, ultimately enhancing their overall customer experience strategy.