How can companies effectively leverage customer feedback to drive product development and innovation, and what role does collaboration between different departments play in this process?

Companies can effectively leverage customer feedback by actively listening to their customers through surveys, reviews, and feedback channels. This feedback can then be analyzed to identify common themes, pain points, and opportunities for improvement. Collaboration between different departments, such as marketing, sales, and product development, is crucial in this process as it allows for a holistic understanding of customer needs and preferences. By working together, departments can align their efforts to prioritize and implement changes that will drive product development and innovation in a way that resonates with customers.