In what ways can companies utilize customer feedback from sources like social media engagement and customer reviews to iterate and improve upon their CX strategies in real-time?

Companies can utilize customer feedback from sources like social media engagement and customer reviews by actively monitoring and analyzing the feedback to identify trends and common issues. They can then use this information to make immediate adjustments to their CX strategies, addressing any pain points or areas of improvement. By engaging with customers directly through these channels, companies can also gather valuable insights and suggestions for enhancing their customer experience in real-time. Additionally, companies can use feedback from social media and reviews to track customer sentiment and perception, allowing them to quickly adapt their strategies to meet changing customer expectations.