How can utilizing customer feedback in employee performance evaluations help foster a culture of continuous improvement within a company and drive innovation in products and services?

Utilizing customer feedback in employee performance evaluations allows employees to understand the impact of their work on customer satisfaction and encourages them to continuously improve their performance. This fosters a culture of accountability and customer-centricity within the company. By incorporating customer feedback into evaluations, employees are motivated to innovate and find new ways to address customer needs, leading to the development of more innovative products and services that better meet customer expectations. This feedback loop helps drive continuous improvement and innovation throughout the organization, ultimately enhancing the overall customer experience and driving business growth.