How can companies ensure that their non-monetary incentives align with their employees' values and goals, in order to maximize the impact on motivation and satisfaction in the workplace?

Companies can ensure that their non-monetary incentives align with their employees' values and goals by conducting surveys or focus groups to understand what motivates their employees. They can also offer a variety of incentives to cater to different preferences and needs. Additionally, companies can involve employees in the decision-making process when designing incentive programs to ensure they are meaningful and relevant. Regular feedback and communication with employees can help companies adjust incentives to better align with their values and goals, ultimately maximizing motivation and satisfaction in the workplace.