How can companies balance the use of technology in customer interactions with maintaining a personalized and human touch in their interactions with customers?

Companies can balance the use of technology in customer interactions by utilizing tools like AI and chatbots for efficiency while still prioritizing personalized interactions through tailored recommendations and human empathy. They can also implement a hybrid approach that combines technology with human interaction, such as offering live chat support or video calls for more complex issues. Additionally, companies can gather customer feedback to continuously improve their technology and ensure it enhances, rather than detracts from, the customer experience.