In what ways can companies strike a balance between utilizing technology for efficiency and maintaining a personalized, human touch in their customer interactions?

Companies can strike a balance between utilizing technology for efficiency and maintaining a personalized human touch by implementing AI and automation tools to streamline processes while still offering personalized experiences through tailored recommendations and personalized communication. They can also invest in training their employees to effectively use technology to enhance customer interactions and provide a human touch. Additionally, companies can collect and analyze customer data to understand their preferences and behavior, allowing them to personalize interactions and anticipate customer needs. Ultimately, it is crucial for companies to prioritize customer relationships and ensure that technology is used as a tool to enhance, not replace, human connections.