How can companies ensure that their CX ambassadors are effectively engaging with customers in creating a personalized and memorable experience in the digital age?

Companies can ensure that their CX ambassadors are effectively engaging with customers by providing them with thorough training on customer service best practices and digital communication tools. They should also empower their ambassadors to personalize interactions by giving them access to customer data and insights. Regular feedback and performance evaluations can help monitor the effectiveness of their engagement strategies. Additionally, companies can encourage their ambassadors to be proactive in seeking feedback from customers to continuously improve the overall experience.