How can companies effectively balance the use of technology to enhance personalized interactions with maintaining a human touch in their customer relationships?

Companies can effectively balance the use of technology by leveraging tools such as data analytics and AI to personalize interactions based on customer preferences and behaviors. However, it is crucial for companies to also prioritize human interaction by training their staff to provide empathetic and personalized customer service. Utilizing technology to streamline processes and gather insights can free up time for employees to focus on building genuine connections with customers. Ultimately, finding the right balance between technology and human touch can lead to stronger customer relationships and loyalty.