How can companies ensure that their innovation efforts are aligned with their customers' evolving needs and preferences in an ever-changing business landscape?

Companies can ensure that their innovation efforts are aligned with their customers' evolving needs and preferences by actively listening to customer feedback and conducting market research to understand changing trends. They can also engage with customers through surveys, focus groups, and social media to gather insights on their preferences. Additionally, companies can foster a culture of innovation within their organization, encouraging employees to think creatively and come up with new ideas that meet customer demands. By staying agile and adaptable in response to market changes, companies can ensure that their innovation efforts remain relevant and impactful.