How can businesses strike a balance between utilizing technology to streamline processes and maintaining a human touch in customer interactions to create a truly personalized experience?

Businesses can strike a balance by using technology to automate routine tasks and streamline processes, allowing employees to focus on providing personalized customer interactions. They can also invest in customer relationship management systems that track customer preferences and history to tailor interactions. Training employees to effectively use technology while still maintaining a human touch is crucial. Finally, businesses can encourage feedback from customers to continuously improve their personalized experiences.