How can companies strike a balance between personalized interactions with customers and respecting their privacy to prevent customer experience fatigue?

Transparency
Companies can strike a balance by being transparent about the data they collect and how it will be used. They should also provide customers with control over their personal information and allow them to easily opt-out of personalized interactions. Additionally, companies can limit the frequency of personalized communications to prevent overwhelming customers with too many messages. By respecting customer privacy preferences and offering valuable, relevant interactions, companies can create a positive customer experience without causing fatigue.