How can businesses ensure that the use of artificial intelligence in personalizing customer interactions maintains a balance between efficiency and maintaining a human touch in the digital age?

Businesses can ensure a balance between efficiency and maintaining a human touch in customer interactions by using AI to streamline processes and provide personalized experiences based on customer data. They can also incorporate elements of emotional intelligence into AI algorithms to better understand and respond to customer needs. Additionally, businesses should regularly gather feedback from customers to ensure that AI interactions feel personalized and empathetic. Finally, training employees to effectively use AI tools and stepping in when necessary to handle complex or sensitive customer interactions can help maintain a human touch in the digital age.