How can employees effectively utilize social media platforms to gather customer feedback and create a more interactive and engaging feedback process?

Employees can effectively utilize social media platforms by actively monitoring comments, messages, and reviews from customers to gather feedback in real-time. They can also create surveys or polls on social media to directly ask customers for their input. By engaging with customers through responding to comments, addressing concerns, and showcasing appreciation for feedback, employees can create a more interactive and engaging feedback process on social media platforms. Additionally, employees can leverage social listening tools to track conversations about their brand and industry trends, allowing them to stay informed and respond proactively to customer feedback.