In what ways can businesses tailor their use of technology to cater to different customer preferences and demographics, while still providing a personalized and human touch in their interactions?

Technology
Businesses can tailor their use of technology by utilizing customer data to understand preferences and demographics. They can then customize their online platforms and marketing strategies to cater to specific groups. Additionally, businesses can incorporate AI and machine learning to provide personalized recommendations and customer service. To maintain a human touch, businesses can offer live chat support, personalized emails, and interactive social media engagement to create a more personalized and engaging customer experience.