How can companies ensure that the implementation of CX awards is sustainable and continues to drive employee satisfaction, motivation, and ultimately customer loyalty over the long term?

Companies can ensure the sustainability of CX awards by integrating them into their overall business strategy and culture, rather than treating them as a one-time initiative. This involves regularly evaluating and adjusting the awards program to align with changing business goals and customer expectations. Additionally, companies should provide ongoing training and support to employees to ensure they understand the importance of customer experience and are motivated to deliver exceptional service. Recognizing and rewarding employees consistently for their efforts in improving customer satisfaction can help maintain their motivation and drive long-term customer loyalty.