How can companies ensure that their strategies aimed at internalizing and embodying company values in employees are sustainable and continue to drive a customer-centric culture in the long term?

Companies can ensure sustainability of their strategies by consistently reinforcing company values through communication, training, and recognition programs. It is important to lead by example and empower employees to embody these values in their daily interactions with customers. Regular feedback and evaluation mechanisms can help identify areas for improvement and ensure alignment with the overall customer-centric culture. Lastly, fostering a culture of continuous learning and adaptation will enable companies to evolve their strategies to meet changing customer needs and expectations in the long term.