How can companies ensure that their CX awards program effectively promotes a culture of customer-centric innovation and continuous improvement, rather than just being seen as a one-time recognition event?

Companies can ensure that their CX awards program promotes a culture of customer-centric innovation and continuous improvement by tying the awards to specific metrics and goals related to customer satisfaction and loyalty. They can also involve employees at all levels in the process, encouraging them to contribute ideas and initiatives for improving the customer experience. Additionally, companies can provide ongoing training and resources to support continuous learning and development in customer-centric practices. Lastly, they should create a feedback loop to gather input from customers on how to further enhance their experience, ensuring that the awards program drives sustainable improvements rather than just a one-time recognition event.