In what ways can companies ensure that the data collected from advanced technology tools is used to personalize customer interactions effectively and authentically, rather than coming across as intrusive or impersonal?

Companies can ensure that data collected from advanced technology tools is used to personalize customer interactions effectively and authentically by first obtaining explicit consent from customers before collecting their data. They should also prioritize transparency and clearly communicate how the data will be used to enhance their experience. Additionally, companies can focus on delivering relevant and valuable content to customers based on their preferences and behaviors, rather than bombarding them with irrelevant or excessive information. Lastly, maintaining a human touch in customer interactions, such as personalized messages or recommendations, can help create a more genuine and personalized experience.