How can companies effectively measure the success of implementing new technologies for enhancing customer interactions while still maintaining a human touch in the digital landscape?

Companies can measure the success of implementing new technologies by tracking key performance indicators such as customer satisfaction scores, response times, and conversion rates. They can also use analytics tools to monitor customer engagement and feedback across digital channels. To maintain a human touch, companies should focus on personalizing interactions, providing seamless omnichannel experiences, and training employees to effectively use technology to enhance customer relationships. Regularly soliciting feedback from customers and employees can also help companies ensure that their digital initiatives are aligned with their overall customer experience strategy.