How can companies effectively measure the success of their innovative strategies to reward exceptional customer experience behaviors, and what are some key indicators to look out for in aligning these strategies with their overall business objectives?

Companies can measure the success of their innovative strategies by tracking key performance indicators such as customer satisfaction scores, net promoter score, customer retention rates, and repeat purchase behavior. These indicators can help identify if exceptional customer experience behaviors are positively impacting overall business objectives such as revenue growth, market share, and brand loyalty. Additionally, companies can use customer feedback and reviews to gauge the effectiveness of their strategies in meeting customer expectations and driving positive word-of-mouth referrals. By aligning these strategies with their overall business objectives, companies can ensure that their efforts are driving tangible results and contributing to long-term success.