How can companies effectively measure the success of their efforts to balance digital tools and human touch in customer interactions, and make necessary adjustments to improve the overall customer experience?

Key Performance Indicators
Companies can effectively measure the success of their efforts to balance digital tools and human touch in customer interactions by tracking key performance indicators such as customer satisfaction scores, response times, and conversion rates. They can also gather feedback from customers through surveys and social media to understand their preferences and pain points. By analyzing this data, companies can identify areas for improvement and make necessary adjustments to enhance the overall customer experience, ensuring that the right balance between digital tools and human touch is maintained.