How can teams effectively measure the success of their strategies in addressing potential pain points in the customer journey and continuously improve the overall customer experience?

Engagement
Teams can effectively measure the success of their strategies by tracking key performance indicators (KPIs) related to customer satisfaction, retention, and engagement. They can also gather feedback through surveys, interviews, and customer support interactions to identify pain points and areas for improvement. By analyzing data and feedback regularly, teams can make data-driven decisions to optimize their strategies and enhance the overall customer experience. Additionally, conducting A/B testing and implementing iterative improvements can help teams continuously refine their approach to better meet customer needs and expectations.