How can businesses effectively measure the ROI of their digital tools integration in terms of employee productivity and customer experience enhancement, and what key metrics should they focus on to ensure success in today's competitive market?

Businesses can effectively measure the ROI of their digital tools integration by tracking key metrics such as employee productivity improvements, customer satisfaction scores, and revenue growth. They should focus on metrics like time saved on manual tasks, increase in sales or customer retention rates, and feedback from employees and customers on the usability and effectiveness of the digital tools. By analyzing these metrics regularly, businesses can ensure that their digital tools are driving tangible benefits and competitive advantage in today's market.