How can companies measure the impact of incorporating cultural intelligence into their customer experience strategies on their overall business performance and success in the global marketplace?

Companies can measure the impact of incorporating cultural intelligence into their customer experience strategies by tracking key performance indicators such as customer satisfaction rates, repeat business, and customer loyalty. They can also conduct surveys and gather feedback from customers to assess their perception of the company's cultural sensitivity. Additionally, companies can analyze sales data and market share in different cultural markets to determine the effectiveness of their cultural intelligence initiatives. By comparing these metrics before and after implementing cultural intelligence strategies, companies can evaluate the impact on their overall business performance and success in the global marketplace.