How can companies measure the success of their augmented reality marketing campaigns in terms of brand loyalty and customer engagement?

Companies can measure the success of their augmented reality marketing campaigns in terms of brand loyalty and customer engagement by tracking metrics such as repeat purchases, customer retention rates, and social media engagement. They can also conduct surveys or focus groups to gather feedback from customers about their experiences with the AR campaigns. Additionally, companies can analyze website traffic, app downloads, and sales data to see if there was a positive impact on brand loyalty and customer engagement as a result of the AR marketing efforts.