How can companies ensure that their customer-centric initiatives are not only measuring success in the short-term, but also contributing to sustainable long-term growth and profitability?

Companies can ensure that their customer-centric initiatives contribute to sustainable long-term growth and profitability by focusing on building strong customer relationships based on trust and loyalty. They should prioritize customer feedback and continuously improve their products and services to meet evolving customer needs. Additionally, companies can invest in employee training and development to ensure that their workforce is equipped to deliver exceptional customer experiences. Lastly, companies should track key performance indicators related to customer satisfaction, retention, and lifetime value to monitor the long-term impact of their customer-centric initiatives.