How can companies leverage technology to enhance their employees' ability to deliver personalized and empathetic interactions with customers, while still maintaining a human touch in their customer service approach?

Companies can leverage technology by implementing customer relationship management (CRM) systems that provide detailed customer profiles and history, enabling employees to personalize interactions. Additionally, companies can use artificial intelligence and machine learning to analyze customer data and provide employees with insights on how to better connect with customers on a personal level. While technology can enhance efficiency and personalization, it is important for companies to train employees on the importance of empathy and human connection in customer interactions, ensuring that the human touch is not lost in the digital transformation of customer service.