How can businesses leverage social media influencers to not only increase brand awareness, but also gather valuable customer feedback to enhance their customer effort score?

Businesses can leverage social media influencers by partnering with them to promote their products or services to a wider audience. By working with influencers who have a strong following and engagement rate, businesses can increase brand awareness and reach potential customers. Additionally, businesses can ask influencers to gather feedback from their followers about the products or services, which can provide valuable insights for improving the customer experience and ultimately enhancing the customer effort score. This feedback can be collected through polls, surveys, or direct interactions with followers on social media platforms.