How can a CX ambassador effectively leverage social media platforms to engage with customers while still maintaining a personalized and human touch in their interactions?

A CX ambassador can effectively leverage social media platforms by actively listening to customer feedback, responding promptly and authentically to inquiries or concerns, and sharing relevant and engaging content. They can maintain a personalized and human touch by using the customer's name, addressing their specific needs or preferences, and showing empathy and understanding in their responses. Additionally, they can create a sense of community by fostering conversations, encouraging user-generated content, and showcasing real-life customer stories or testimonials. Overall, the key is to be genuine, transparent, and customer-centric in all interactions on social media platforms.