How can brands leverage social media platforms to gather and utilize customer feedback in order to enhance their product development process and ultimately improve customer satisfaction?

Brands can leverage social media platforms by actively monitoring and analyzing customer comments, reviews, and messages to gather feedback on their products. By engaging with customers through social media, brands can directly ask for feedback and suggestions on how to improve their products. Utilizing polls, surveys, and feedback forms on social media can also help brands gather more structured feedback from their customers. By incorporating customer feedback into their product development process, brands can make informed decisions that align with customer preferences and ultimately improve customer satisfaction.