How can organizations utilize augmented reality to enhance employee training programs and develop a deeper understanding of customer interactions across different touchpoints, ultimately improving the overall customer experience?

Organizations can utilize augmented reality in employee training programs by creating immersive simulations that allow employees to practice real-life scenarios in a safe environment. This can help them develop practical skills and improve their performance. Additionally, AR can be used to provide interactive training materials that are more engaging and memorable for employees.

In terms of customer interactions, organizations can use AR to create virtual demonstrations or product showcases that enhance the customer experience. By incorporating AR into various touchpoints such as mobile apps or in-store displays, organizations can provide customers with a more interactive and personalized experience. This can lead to increased customer engagement, satisfaction, and loyalty, ultimately improving the overall customer experience.