How can businesses leverage artificial intelligence to enhance personalized customer interactions while still maintaining a human touch in a digital age where automation is becoming increasingly prevalent?

Businesses can leverage artificial intelligence to enhance personalized customer interactions by using AI-powered tools to analyze customer data and preferences, enabling them to deliver tailored recommendations and offers. To maintain a human touch, businesses can integrate AI with human customer service representatives to provide a seamless and personalized experience. Additionally, businesses can use AI to automate routine tasks, allowing human employees to focus on building relationships and providing personalized assistance to customers. By combining AI technology with human empathy and understanding, businesses can create a balance between automation and personalized interactions in the digital age.