How can businesses effectively navigate the delicate balance between maintaining cultural sensitivity for international customers and staying true to their brand identity and values?

Businesses can effectively navigate this balance by conducting thorough research on the cultural norms and values of their target international markets. They should adapt their messaging, products, and services to align with these cultural preferences while still staying true to their brand identity. It is important to seek feedback from local partners or customers to ensure that the company is respecting cultural sensitivities. By striking a balance between cultural sensitivity and brand values, businesses can build trust and loyalty with their international customers while maintaining a strong brand identity.