How can companies leverage advanced technological tools such as artificial intelligence and machine learning to enhance their ability to measure and track the impact of their customer-centric culture and continuously improve their approach to align with their overall CX strategy?

Companies can leverage advanced technological tools such as artificial intelligence and machine learning to analyze large volumes of customer data in real-time, providing insights into customer preferences and behaviors. These tools can help companies identify patterns and trends that impact customer satisfaction and loyalty, allowing them to make data-driven decisions to improve their customer-centric culture. By continuously monitoring and analyzing customer interactions, companies can track the impact of their initiatives on customer experience and make adjustments to align with their overall CX strategy, ultimately leading to more personalized and effective customer interactions.