How can companies ensure that employees are consistently incorporating intercultural competence into their daily interactions with customers, rather than just focusing on meeting performance metrics?

Companies can ensure that employees consistently incorporate intercultural competence into their interactions with customers by providing ongoing training and development opportunities focused on cultural awareness and sensitivity. They can also establish clear expectations and guidelines for employees to prioritize intercultural competence in their daily interactions. Additionally, companies can foster a diverse and inclusive work environment where employees feel comfortable sharing their experiences and learning from each other. Finally, incorporating intercultural competence into performance evaluations and recognizing employees who demonstrate strong intercultural skills can reinforce the importance of this competency in customer interactions.