How can businesses incorporate customer feedback into their product development process to ensure they are continuously meeting the needs and expectations of their target market?

Businesses can incorporate customer feedback into their product development process by actively soliciting input through surveys, focus groups, and social media channels. They can analyze this feedback to identify common themes and trends, and then use this information to inform product improvements or new features. Regularly engaging with customers throughout the development process ensures that the final product aligns with their needs and expectations, ultimately leading to higher satisfaction and loyalty within the target market.