How can companies create a work environment that not only encourages employees to understand and internalize company values, but also empowers them to actively contribute to shaping and evolving those values for the betterment of the organization and its customers?

Companies can create a work environment that encourages employees to understand and internalize company values by clearly communicating those values, integrating them into all aspects of the organization, and leading by example. To empower employees to actively contribute to shaping and evolving values, companies can involve them in decision-making processes, provide opportunities for feedback and suggestions, and recognize and reward behaviors that align with the desired values. By fostering a culture of open communication, collaboration, and continuous improvement, companies can create a work environment where employees feel motivated and empowered to contribute to the betterment of the organization and its customers.