How can companies ensure that their quarterly CX trainings are not only effective in the short term, but also lead to sustained improvements in customer satisfaction and loyalty over time?

Companies can ensure that their quarterly CX trainings are effective in the long term by incorporating ongoing reinforcement and practice sessions to help employees retain and apply the skills learned. It is important to align the training content with the company's overall customer experience strategy and goals to ensure consistency and relevance. Regular feedback and evaluation mechanisms should be put in place to track progress and identify areas for improvement. Additionally, fostering a culture of continuous learning and development within the organization can help sustain the impact of CX trainings over time.