How can companies ensure that their leaders are not only embodying the company's values, but also actively championing and promoting them within their teams and throughout the organization to drive a culture of customer-centricity?

Companies can ensure that their leaders embody and promote the company's values by clearly defining and communicating these values throughout the organization. Leaders should be held accountable for demonstrating these values in their actions and decisions. Regular feedback and performance evaluations can help ensure that leaders are actively championing and promoting the values. Providing training and development opportunities for leaders to enhance their leadership skills and understanding of customer-centricity can also help drive a culture that prioritizes customer needs and satisfaction.