"How can companies ensure that their employees are equipped with the necessary skills and resources to effectively utilize data and technology to enhance customer interactions, while still maintaining a human touch in their approach?"

Companies can ensure their employees are equipped with the necessary skills and resources by providing regular training and development opportunities focused on data analysis and technology. They can also foster a culture of continuous learning and innovation to encourage employees to stay up-to-date with the latest trends. Additionally, companies can emphasize the importance of empathy and emotional intelligence in customer interactions, ensuring that employees prioritize building relationships and understanding customer needs alongside utilizing data and technology. This balance between technical skills and human touch can be achieved through ongoing feedback, coaching, and support from leadership.