How can companies ensure the security and privacy of customer data while leveraging technology to provide personalized experiences?

Companies can ensure the security and privacy of customer data by implementing robust data encryption protocols, regularly updating security measures, and restricting access to sensitive information. They can also obtain explicit consent from customers before collecting and using their data for personalized experiences. Additionally, companies should invest in secure data storage solutions and conduct regular security audits to identify and address any vulnerabilities that may compromise customer data. By prioritizing data protection and transparency in their data practices, companies can build trust with customers and deliver personalized experiences without compromising privacy.