How can companies ensure that remote employees are not only aligned with the company's customer experience culture and values, but also actively embodying them in their day-to-day interactions with customers?

Companies can ensure remote employees are aligned with the customer experience culture and values by providing consistent training and communication on company values and expectations. Regular check-ins and performance evaluations can help monitor employees' adherence to these values. Implementing technology tools for remote employees to engage with customers, such as virtual chat platforms or video conferencing, can help them actively embody the company's values in customer interactions. Additionally, recognizing and rewarding remote employees who exemplify the company's customer experience culture can reinforce desired behaviors.