How can companies ensure that their CX awards program remains relevant and impactful in an ever-evolving business landscape, and what steps can be taken to adapt and innovate the program to meet changing customer expectations and needs?

To ensure that their CX awards program remains relevant and impactful, companies should regularly review and update their criteria to align with changing customer expectations and industry trends. They can also gather feedback from customers and stakeholders to understand what aspects of the program are most valuable and what improvements can be made. Additionally, companies can leverage technology and data analytics to gain insights into customer behaviors and preferences, allowing them to tailor their program to meet evolving needs. By staying agile and open to innovation, companies can adapt their CX awards program to stay ahead of the curve and continue delivering exceptional customer experiences.