How can companies ensure that their CX ambassadors are effectively representing their brand values and maintaining consistency in customer interactions across various channels and touchpoints?

Companies can ensure that their CX ambassadors effectively represent their brand values by providing thorough training on brand guidelines, values, and messaging. Regular monitoring and feedback sessions can help ensure consistency in customer interactions across channels. Implementing a clear communication strategy and providing resources for ambassadors to reference can also help maintain consistency. Finally, fostering a culture of accountability and encouraging open communication can help ambassadors understand the importance of representing the brand values accurately.