How can companies ensure that their CX ambassadors remain actively engaged in providing feedback and insights to continuously improve the customer experience strategy?

Companies can ensure that their CX ambassadors remain actively engaged by regularly communicating the importance of their role in improving the customer experience strategy. Providing training and resources to help them effectively collect and share feedback can also keep them engaged. Recognizing and rewarding their efforts can further motivate them to stay engaged. Additionally, involving them in decision-making processes and showing that their feedback is valued can help maintain their engagement in the long term.