How can companies effectively prioritize which key performance indicators to track in order to ensure they are successfully balancing customer needs with internal processes, and what strategies can they implement to effectively utilize this data for continual improvement?

Companies can effectively prioritize key performance indicators (KPIs) by aligning them with their overall business objectives and customer needs. They should focus on KPIs that directly impact customer satisfaction and drive business growth. To effectively utilize this data for continual improvement, companies can implement strategies such as regular monitoring and analysis of KPIs, setting specific targets for improvement, and using data-driven insights to make informed decisions and adjustments to internal processes. Additionally, companies can involve cross-functional teams in the KPI tracking process to ensure a holistic approach to performance measurement and improvement.