How can companies create a culture of customer-centricity beyond just implementing reward programs, to ensure that exceptional service is consistently prioritized by all employees across the organization?

Companies can create a culture of customer-centricity by ensuring that customer satisfaction is a core value ingrained in the organization's mission and vision. This can be achieved by providing regular training and development opportunities for employees to enhance their customer service skills and understanding of customer needs. Additionally, companies should encourage open communication channels between employees and customers to gather feedback and insights that can drive continuous improvement in service delivery. Lastly, recognizing and rewarding employees who consistently demonstrate exceptional customer service can help reinforce the importance of prioritizing customer satisfaction throughout the organization.