How can companies strike a balance between utilizing emerging technologies to streamline customer interactions and maintaining a high level of personalized service that customers expect in today's digital age?

Companies can strike a balance by investing in technology that enhances customer interactions while still prioritizing personalized service. This can be achieved by leveraging data analytics to understand customer preferences and tailor interactions accordingly. Additionally, companies can use automation for routine tasks to free up time for personalized interactions. It is essential for companies to continuously gather feedback from customers to ensure that technology is enhancing, not detracting from, the overall customer experience.