How can businesses strike a balance between utilizing technology to streamline customer interactions and maintaining a personalized, human connection with their customers?

Businesses can strike a balance between utilizing technology and maintaining a personalized connection with customers by implementing automation tools for routine tasks like email marketing or order processing, while still providing avenues for customers to interact with real humans for more complex issues. They can also personalize customer interactions by using data analytics to understand customer preferences and tailor their marketing efforts accordingly. Additionally, businesses can offer personalized customer service through channels like live chat or social media to address individual customer needs in real-time. Ultimately, finding the right mix of technology and human touch will depend on understanding the unique needs and preferences of their customer base.